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EA are thinking about inserting adverts into games - but don’t worry, it’ll be “very thoughtful”“As we start to harness the power of community, how do we think about advertising as a growth driver?” says EA CEO as apparent reassurance
“As we start to harness the power of community, how do we think about advertising as a growth driver?” says EA CEO as apparent reassurance
Image credit:EA/Burger King
Image credit:EA/Burger King
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While Wilson said that the idea of dynamically inserting adverts into triple-A games - the topic of the question during a Q&A - was “still early on that front”, he did confirm that internal teams were already exploring how to achieve “thoughtful implementations [of adverts] inside of our game experiences”.
“We’ll be very thoughtful as we move into that,” Wilson said, as the head of a company known for beingExtremelyThoughtfulOvertheYears.
“[M]ore importantly, as we start to build community and harness the power of community beyond the bounds of our games, how do we think about advertising as a growth driver in those types of experiences?” Wilson added, adding nothing but reassurance that the idea of cramming adverts into games to drive growth would be sensitivity approached.
Shoving a bunch of adverts into games certainly doesn’t benefit games as an artform, but it’s hard to imagine it’s going to make players feel especially happy about continuing to cough up already ridiculous prices, either. Maybe it’ll end up being a Netflix-like approach, where £70 gets you the game ad-free or you can instead pay £50 but have to watch a 30-second trailer for a new offensive comedy special every time you squeeze off a headshotin the new Battlefield. Either way, I’m sure it’ll be “very thoughtful”, as per mega-corporations’ proven track record.
