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Disney buy $1.5 billion stake in Fortnite publisher Epic, announce new “games and entertainment universe"It’s Disney’s “biggest ever entry into the world of games”
It’s Disney’s “biggest ever entry into the world of games”
Disney are taking out a $1.5 billion minority equity stake inFortnitepublisher Epic Games, and have announced “an all-new games and entertainment universe that will further expand the reach of beloved Disney stories and experiences”. According to Disney CEO Robert A. Iger, it’s “Disney’s biggest entry ever into the world of games”. Friends, we are witnessing the birth of a franchising megamoeba of titanic proportions - a new, Unreal Engine-driven “persistent universe” of playing, watching, shopping and other content-tickling opportunities, featuring characters and stories from Pixar, Marvel, Star Wars, Avatar “and more”. Where are your puny gods now?
Disney Experiences chairman Josh D’Amaro is similarly high on life. “This will enable us to bring together our incredible collection of stories and experiences from across the company for a broad audience in ways we have only dreamed of before,” he writes in the release. “Epic Games' industry-leading technology and Fortnite’s open ecosystem will help us reach consumers where they are so they can engage with Disney in the ways that are most relevant to them.”
As of November 8th last year,Epic have also yet to make any profit from the Epic Games Store- their would-be St George to Steam’s dragon. But they’ve had some notable public successes of late, includinga court victory over Googlefollowing the latter’s disallowing in-app purchases in the Google store version of Fortnite. They’ve also recently launcheda Lego version of Fortnite- itself a rather terrifying merging of brands.
